"The alliance between Nikon and Disney allows us to connect with millions of passionate Disney guests who want to tell their stories through the capture of amazing imagery," said Nobuyoshi Gokyu, president, Nikon Inc. in a prepared media statement. "Through this agreement, Nikon will play an integral role in helping Disney guests to preserve and share every unforgettable moment."
As the "Official Camera of Walt Disney World and Disneyland Resorts," Nikon will have branded Picture Spots throughout the domestic Disney theme parks. These spots will offer recommended spots from which to take photographs.
Nikon will also be integrated with Disney PhotoPass Service, whose photographers will use Nikon cameras and accessories exclusively. Disney Fine Arts Photographers working with Disney's Fairy Tale Weddings and Honeymoons and Adventure Guides with Adventures by Disney also will use Nikon cameras.
"Our Disney Parks are among some of the most photographed locations in the world, so it is only natural for us to further develop our relationship with Nikon, who shares our commitment to capturing magical moments and making memories," said Meg Crofton, president of Walt Disney Parks and Resorts Operations, US and France.
Nikon isn't the first photography-related company to be associated with the Disney Parks. Eastman Kodak had been the official film and camera partner for Disneyland since 1955, also working with Walt Disney World Resort. As part of that agreement the Disney parks featured Kodak Picture Spots, presumably in the same or similar locales as those that will soon sport the Nikon brand. Eastman Kodak ended its agreement with the Disney Parks at the end of 2012, after having declared bankruptcy in January of that year.Kungaloosh! Put on your set of ears and join me in stalking the Mouse. Read more of my Disney Travel Examiner articles or sign up for a free subscription.